CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Click here to download.
Contemporary Marketing Overview
Each chapter contains a "Career Readiness" feature addressing important aspects of proper business etiquette, including communication, business dinners, and the most effective way to build strong customer relationships.. "Assessment Checks" are included at the end of each section of the text, giving students the chance to quickly assess learning.. Highly effective end-of-chapter self-quizzes called "Assurance of Learning Review" include questions designed to quickly assess students' understanding of key concepts.. The text is supported by a full suite of teaching and learning supplements, including a Test Bank with more than 4,000 questions categorized by chapter objective, difficulty level, Bloom's taxonomy, and AACSB and Rubin/Dierdorff requirements; an updated Instructor's Manual with detailed lecture outlines, collaborative learning exercises, answers to end-of-chapter questions, and a media guide; and PowerPoint® presentations.. A completely revised online student assessment suite of solutions are available to help enhance student understanding of the material and give the instructor the ability to manage classes, assignments and track student progress through a variety of platforms.. Contemporary Marketing read book online now. Click here to read book online.
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