PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a "Writing for Select Publics" section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Go here to read download online.
Public Relations Writing: Form & Style (Wadsworth Series in Mass Communication and Journalism) More Detail
Reviewers consistently praise the clarity, comprehensiveness and practicality of this text.. Updated examples and illustrations provide effective models for a variety of purposes (i.e., media fact sheets, email, position papers, media kits, and media pitches).. Expanded coverage of issues of multicultural sensitivity in Chapters 2 and 3 gives students more opportunities to learn how to be appropriate and responsible in public relations matters.. End-of-chapter exercises guide students through real-world examples of public relations in action to demonstrate and expand upon chapter topics, asking them to practice what they have learned.. Public Relations Writing: Form & Style (Wadsworth Series in Mass Communication and Journalism) read book online now. Click here to read book online.
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