Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Visit here to download book.
PROMO2 (with CourseMate Printed Access Card) Detail
An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys, and from interviews with faculty and students.. Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.. Chapter In Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.. Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.. A full suite of unique learning tools that appeal to different learning styles is available to students with the purchase of a new book. Quizzes, PowerPoint presentations, Online games and more are only a click away.. PROMO2 (with CourseMate Printed Access Card) read book online now. Click here to read book online.
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