Propaganda Book Review

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“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

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Framework Marketing Management 5th Edition Download Book

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Click here to download.

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Internet Marketing Integrating Online Offline Strategies Read Online

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INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. Click here to download book online.

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Information Technology concepts easy to grasp: Students must understand the basics of the underlying technology that supports Internet marketing. This text makes rather complex IT concepts understandable to the student who has only the required MIS basics.. Internet marketing is presented throughout as a global phenomenon: The Internet is a world without walls. Global material and examples are used throughout the text integrated by subject matter.. Internet Exercises give students an opportunity to explore the topics and discussions in the chapter in the real-life setting of the Internet.. Numerous screen captures from the Internet showcase real-world, and timely relative examples of concepts from the text.. Internet Marketing: Integrating Online and Offline Strategies read book online now. CLICK HERE TO READ ONLINE.

SPIN Selling Read Online

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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, -million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”

You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

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Customer Service Career Success Through Customer Loyalty Book Review

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Customer Service: Career Success through Customer Loyalty, 6e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement. This edition features more on social networking, trustability, and customer service trends. Information is also included on internal customers, emerging technologies, and stress-reducing techniques. Throughout the text, there is an emphasis on transforming good service intentions into a workable plan that yields loyalty and success.

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Advertising Research Theory & Practice 2nd Edition Book Download

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Discover how to design and use advertising research.

In order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.

New chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed.

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Confessions of an Advertising Man Book Online

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A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written

 

"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy

 

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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Socialnomics How Social Media Transforms Way We Book Free

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The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

• Lists the top ten easy opportunities that companies and organization miss when it comes to social media
• Describes where social media should reside in an organization and the necessary building blocks for success
• Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
• Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
• Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media. Go here to read download online.

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Lampwork Beads: From Molten Glass to Wearable Art

My devotion to glass is insatiable, it's molten state has an almost hypnotic effect on me. From a solid strip of glass on a hot flame, it becomes molten in front of your eyes and can then be manipulated by the artist to produce a beautiful intriguing lampwork bead. The bead may then become an integral part of a piece of jewellery, worn proudly for many years and passed down as a heirloom for generations to come.
It has been recorded in history the earliest form of glass beads discovered were
made around 3000bc. These beads were used mainly for trade. In the late 1200's
Venice became the major city for bead artists when the production was moved to
the island of Murano.
Lampwork beads were made directly from a furnace. A mandrel (wire) was dipped
into the crucible of molten glass and wound around the mandrel. Further progress
was made by the Venetians who used an oil lamp connected to bellows. The
pumping of the bellows added oxygen to the flame in order to increase the heat
sufficiently to melt a glass rod which would be wrapped around a mandrel to form
the bead.
Today, as a lampwork artist my method of making glass beads does not differ
greatly from the 1500's. There is no longer the need to pump bellows to gain the
desired heat, instead a bench burner is attached to a source of both gas and
oxygen. These fuels mixed together produce a very hot flame in which the glass is
melted and wrapped around a stainless steel mandrel coated with a bead release to
prevent the bead from sticking.
The intricate designs seen on many lampwork beads are made in a variety of
methods. A great deal of decoration is created by pulling a thin thread of molten
glass called a 'stringer'. The stringer is then added to the bead whilst in the flame in
dots or lines to form many different patterns.
There are quite a few major manufacturer's producing glass rods specifically for
lampworking. It is very important that the glass used in a bead is of the same coe -
coefficient of expansion. This means the glass must be compatible with one
another so that they expand and contract at the same rate, if not, cracking will
occur. In many cases 2 glasses from different manufacturers or even the same
manufacturer may not be compatible. My lampwork techniques are a little different
in that I prefer to use compatible sheet glass which I cut into strips. This source
allows me to work with a wider colour palette.
Some amazing effects can be experienced with the inclusion of fine silver wire.
When added between 2 layers of glass the silver will often result in a gold colour,
whilst on the surface will retain it's silver effect. Leafs or foils of silver, gold,
palladium and copper also add to the uniqueness of a lampwork bead. A new
design can be discovered every day along with different shapes and intriguing
sculptures.

Raving Fans A Revolutionary Approach To Customer Read Online

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"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.

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